Tag: CTIA Wireless 2009

Total Results: 6

Wireless industry will help reverse recession: CTIA keynote: Published: April 2, 2009; LAS VEGAS - T-Mobile and Verizon believe that the wireless industry will continue to grow indefinitely and will even contribute to turning around the economy as a whole.
Mobile outperforming online in multichannel campaigns: CTIA panel: Published: April 2, 2009; LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.
Per-message carrier fees killing SMS marketing: CTIA panel: Published: April 1, 2009; LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.
Mobile extends reach of traditional, PC, in-game ads: CTIA keynote: Published: April 1, 2009; LAS VEGAS - Mobile effectively extends the reach of traditional, Internet and in-game advertising, according to Microsoft's keynote at the CTIA Wireless 2009: Mobile Life conference.
Better metrics needed to drive big mobile spends: CTIA panel: Published: April 1, 2009; LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.
Integrated marketing bringing mobile media mainstream: Platform-A: Published: April 1, 2009; LAS VEGAS - Brands are using mobile media as part of complete digital marketing plans for brand development and direct immediate response.