Tag: CTR

Total Results: 60

Wireless carriers look to innovate how mobile video is delivered, paid for

Published: January 17, 2012

Wireless carriers are under pressure to meet consumer demands for mobile content consumption and are looking at new ways to deliver and charge for data usage, including letting content providers foot some of the bill.

In a significant blow to the company, AT&T drops T-Mobile deal

Published: December 20, 2011

Following months of opposition from government regulators, competitors and consumer advocates, AT&T threw in the towel yesterday and said it will drop its proposed merger with T-Mobile USA.

Leap, MetroPCS could be big beneficiaries if AT&T divests

Published: September 26, 2011

AT&T’s need to divest spectrum to push through its proposed merger with T-Mobile USA could end up making MetroPCS and Leap Wireless top-tier national competitors.

Can a spectrum sale help AT&T push through T-Mobile deal?

Published: September 21, 2011

AT&T is stepping up efforts to push through its deal to acquire T-Mobile as scrutiny intensifies, with reports suggesting a possible spectrum sale.

AT&T digs in heels over divesting spectrum

Published: September 13, 2011

AT&T claims competition in the wireless carrier space will become more intense, not less, if its proposed merger with T-Mobile is allowed to go through.

Gartner, Verizon, Sprint: News briefs

Published: August 12, 2011

News briefs: Smartphone Q2 sales jump 74 pc: Gartner; Verizon improving user experience for V Cast Apps store; Sprint teams up with McAfee to offer mobile protection.

Smaller carriers team up to influence terms of AT&T/T-Mobile merger

Published: April 29, 2011

A recent filing with the Federal Communications Commission by several smaller mobile carriers points to their concerns over AT&T and Verizon Wireless’ growing dominance in wireless communications.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Survey finds large portion of mobile ad dollars are wasted

Published: February 8, 2011

ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.

Google’s Android makes a splash at CES to ramp up Apple rivalry

Published: January 10, 2011

Google made the biggest splash at CES by unveiling specs for Android 3.0—a.k.a. Honeycomb—as its device manufacturer partners announced plans for a plethora of 4G smartphones and tablets based on the operating system.