Tag: Cadbury
Total Results: 3
- Cadbury pushes multichannel campaign via mobile
- Published: September 16, 2011
- Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.
- Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth
- Published: January 31, 2011
- Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.
- Marketers must develop multiple identities in digital age: ad:tech keynote
- Published: November 6, 2008
- NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.
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