Tag: Cameron Clayton

Total Results: 11

The Weather Channel ramps up social features on Web, mobile platforms

Published: August 16, 2011

The Weather Channel is integrating local, weather-related tweets across its television, Web and mobile platforms, as well as increasing the company’s two-way dialogue with consumers.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Toyota breaks in-app rich media campaign to drive Prius sales

Published: August 25, 2010

Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.

The Weather Channel surpasses 10M iPhone app downloads

Published: April 30, 2010

The Weather Channel has surpassed 10 million iPhone application downloads since its November launch.

TWC offers app users chance to win Disney cruise

Published: April 2, 2010

The Weather Channel is running internal spots within its iPhone application, promoting a sweepstakes for a chance to win a Disney cruise.

Weather Channel makes 300x250 banner cross-platform buy across online, mobile

Published: March 29, 2010

The Weather Channel is offering advertisers a cross-platform experience between Weather.com online and on mobile with its new 300x250 advertising unit.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

Budweiser takes 360-degree approach to mobile

Published: December 22, 2009

Brewer Budweiser ran mobile ads for its Bud Light Lime brand on the Weather Channel’s mobile site and within its iPhone application to promote some of its mobile initiatives.

Weather Channel expands reach with ad-supported BlackBerry app

Published: November 24, 2009

In an effort to reach consumers at all possible touch points, The Weather Channel has created an ad-supported BlackBerry application.

Android platform has great market potential: Weather Channel exec

Published: September 15, 2009

The Weather Channel has launched a new version of its original weather content application for the Android family of devices with special features including ad-support.