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Tag: Campbell Soup

Total Results: 9

Campbellís heats up mobile recipes via weather pattern-driven AI ads
Published: October 3, 2016
The Campbell Soup Company is the first marketer to roll out artificial intelligence-enhanced Watson Ads, enabling The Weather Companyís mobile application users to receive targeted ads based on current weather patterns and communicate with the units via voice and text.
Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions
Published: June 3, 2016
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the promoted product via voice or text.
Marketers seek to score with mobile NFL tie-ins
Published: September 5, 2014
Marriott International, Google, hhgregg and Cambell Soup are among the brands injecting more mobile marketing into their National Football League tie-ins as the season gets under way this week.
Campbell Soup Co. picks Pollinate to cook up mobile app
Published: March 26, 2013
Campbell Soup Co. recently ran a contest to find a developer to create search-based recipe applications for Web, mobile and tablet devices.

Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot
Published: March 12, 2013
Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform that lets brands deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.

Apple seeks to boost iAd adoption by cutting minimum buy in half
Published: February 24, 2011
Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?
Campbell Soup Co. iAd generates 530,000 minute-long interactions
Published: February 9, 2011
The results are in. The Campbell Soup Co.ís iAd campaign received about 53 million impressions, with approximately 530,000 of the users that saw the ad clicking through and engaging with it for nearly one minute.

Campbell Soup Co. aims for awareness with iAd campaign debut
Published: October 27, 2010
Campbell Soup Co.ís iAd campaign within The New York Timesí iPhone application aims to celebrate all the new products that the brand offers through an interactive experience.
Campbell Soup Co. overhauls brand with mobile push
Published: August 16, 2010
Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections.
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