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Tag: Can Spam


Total Results: 3

SMS marketing lesson: One bad apple can spoil the bunch
Published: February 25, 2011
The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?
Why email marketers must mobile-optimize their messages
Published: August 20, 2009
Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.
The dangers of a do-not-text list
Published: April 13, 2009
Is the inclusion of a do-not-text registry -- similar to the no-call list -- in a new Senate bill on unsolicited SMS messages a case of legislative overreaction? A solution chasing a problem?