Tag: Canada

Total Results: 20

PFLAG puts QR codes at center of multichannel campaign

Published: September 2, 2011

The nonprofit, Parents, Families & Friends of Lesbians and Gays, recently launched a national multichannel campaign that uses QR codes to bridge mobile and offline media.

Food Network Canada lets consumers search for favorite eats via mobile sponsorship

Published: April 12, 2011

Food Network Canada is sponsoring the Eat St. iPhone application that lets food lovers search for their favorite street vendors, browse menus and deals.

World Wildlife Fund Canada mobile app exceeds 10K downloads

Published: February 16, 2011

Nonprofit World Wildlife Fund Canada's mobile application exceeded 10,000 downloads since its launch in November.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Air Canada pushes iPhone app via National Post iPad sponsorship

Published: December 27, 2010

Air Canada is the exclusive launch sponsor of The National Post’s new application available for Apple’s iPad, iPhone and iPod touch.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

UPS expands mobile apps to international markets

Published: November 30, 2010

UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

Svedka breaks mobile campaign featuring QR codes, video, social media

Published: November 3, 2010

Svedka is running a multifaceted marketing campaign combining QR codes, Twitter, Facebook and mobile video to drive sales of its “cheap chic” vodka brand.

Random House of Canada rolls out apps to engage readers

Published: October 4, 2010

Random House of Canada has stepped into the mobile space with an application based on features and fun facts from its bestselling books.

SMS case study – Ford Canada

Published: July 9, 2010

See how Ford Canada used SMS to build a mobile and email opt-in database for future marketing campaigns.