Tag: Canada

Total Results: 21

SMS case study – Ford Canada

Published: July 9, 2010

See how Ford Canada used SMS to build a mobile and email opt-in database for future marketing campaigns.

“This is Canada” campaign integrates mobile into print ad buy

Published: June 7, 2010

Sunday’s Los Angeles Times included a cover sheet folded around the paper, providing four pages of ad space on which the CTC launched a campaign that integrates QR codes to directly connect readers with mobile content.

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year – the Super Bowl – to promote new DVD and Blu-ray releases.

Mobile Commerce Daily - Walmart Canada launches location-based mobile site

Published: October 28, 2009

Today in Mobile Commerce Daily: Walmart Canada launches location-based mobile site, Obopay offers mobile payment services to online gaming market, Mobile charitable fundraising to reach $2M in 2009, says expert.

New mantra for mobile gaming: Integrate or die

Published: September 30, 2009

By Dustin Rideout

As a marketer who has spent most of my career focusing on the digital channel, I used to have the “integrate-or-die” debate with my traditional channel colleagues almost daily.

What’s up with mobile marketing in Canada?

Published: September 15, 2009

By Amielle Lake

Canada should comprise some share of North America’s mobile marketing spend. It is not even a blip on the radar, spending less than $5 million annually on mobile marketing and advertising.

Real estate app takes flight since June boost in realty market

Published: August 20, 2009

Mobile entertainment content publisher Airborne Mobile has launched the "Homes on Mobile Phones" application, which has proven to be a preferred marketing tactic for realtors in Canada.

Virgin Mobile USA to present Britney Spears' Circus Tour

Published: February 2, 2009

Virgin Mobile USA Inc., a provider of prepaid and postpaid wireless services, has announced its title sponsorship of the upcoming Britney Spears concert tour.

Visa tests SMS transaction alerts

Published: August 20, 2008

Visa Inc. and eight financial institutions have agreed to to test the delivery of real-time notification alerts on the payments franchise's accounts.

A Canadian viewpoint on mobile and marketing

Published: August 12, 2008

By Joy Boyson

It looks like we will have several new mobile providers by next fall. And wherever and whenever competition flourishes, consumers benefit - until the industry reconsolidates again.