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Tag: Candice McFarlane


Total Results: 2

Popeye's mobile campaign garners 54 percent opt-in
Published: June 30, 2009
Popeye's mobile coupon campaign that promotes the fast food chain's three-piece chicken dinner has achieved a 54 percent double opt-in.
Warner Brothers uses mobile to promote film release
Published: April 28, 2009
Warner Brothers ran a sweepstakes campaign targeting Spanish-speaking consumers to promote the film "Observe and Report."