Tag: Cars

Total Results: 31

Smartphones account for half of mobile subscribers: Nielsen

Published: April 2, 2012

February was the first time smartphone owners accounted for half of all mobile phones in the United States, according to new data from Nielsen.

How will Google’s new music service impact mobile?

Published: November 29, 2011

Google has rolled out its much anticipated music service to let consumers buy and download songs.

Cars.com exec: Keep consumer needs and user experiences at the forefront

Published: November 21, 2011

LOS ANGELES – A Cars.com executive at the Mobile Marketing Forum said that mobile has an influential effect on all aspects of consumer engagement.

Driving cross-channel business value with mobile

Published: July 26, 2011

By Carsten Thoma

What passes for mobile commerce today often amounts to little more than a simple iPhone application or a mobile-optimized Web site.

Nokia ditches operator-focused business to hone in on consumer services

Published: July 1, 2011

Nokia is selling an operator-focused business so it can pay attention to building its smartphone presence.

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Knocking New York’s subway line for its approach to apps

Published: March 10, 2011

By Fredrik Oscarson

Even if a brand is launching its first foray into app development, it needs to craft a strategy with a narrative that builds over time.

How mobile bar codes enable cross-channel commerce

Published: February 24, 2011

By Carsten Thoma

With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Carriers threatened by handset makers binding customers to their brand

Published: January 19, 2011

By Carsten Brinkschulte

Many players in the market underestimate the power that messaging and social network services have on the purchasing decision that consumers make when choosing a mobile device.