Tag: Cat Enagonio

Total Results: 7

Five common SMS marketing mistakes

Published: March 30, 2011

Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate

Published: January 21, 2011

In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.

ChaCha bags $20M to support MMS rich-media ad offering

Published: October 15, 2010

Real-time answers service ChaCha has closed a $20 million round of financing from new investors VantagePoint Venture Partners and Rho Ventures to support in-MMS ad opportunities for brands.

ChaCha rolls out MMS video ad unit

Published: September 14, 2010

ChaCha has expanded its suite of SMS advertising capabilities with the launch of video-rich MMS ads, which can reach both smartphone and feature-phone users.

NBC complements entertainment programming with mobile to build viewership

Published: September 2, 2010

NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.

Texting is best medium for advertisers to reach teens: Study

Published: May 17, 2010

Texting is the best medium for advertisers to reach teens and young adults, according to ChaCha.

ChaCha receives more than 1M mobile questions Super Bowl Sunday

Published: February 9, 2010

ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.