Tag: Cellfish Media

Total Results: 4

NBA to ramp up mobile content offerings for fan engagement: Published: March 29, 2011; The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.
Mobile Marketing Association implements affiliate member program: Published: July 15, 2009; The Mobile Marketing Association is broadening its reach once again with the creation and implementation of a membership program designed with the mobile affiliate marketer in mind.
Mobile Marketing Association updates best practices for cross-carrier mobile content: Published: July 2, 2009; The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.
Entertainment apps for smartphones generating revenue: MMF panel: Published: June 4, 2009; NEW YORK - The popularity of mobile apps is revolutionizing mobile content and entertainment distribution, according to a panel at the Mobile Marketing Association's Mobile Marketing Forum.