Tag: Cellit

Total Results: 12

Five steps to a strong mobile coupon program

Published: March 4, 2011

By David Wachs

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

KFC campaign sees 13 percent in-store mobile coupon redemption

Published: May 4, 2010

KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period.

How TV and radio broadcasters can incorporate mobile

Published: April 23, 2010

By Eric D. Lazar

With the legacy relationships most stations have with the market’s core advertising clients, mobile is surprisingly easy to introduce and incorporate.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Nokia acquires cellity to expand mobile social networking

Published: July 27, 2009

Nokia is acquiring assets of privately-owned mobile software company cellity to strengthen the device manufacturer's mobile social networking services.

Verizon SMS fee issue leads to grassroots opposition

Published: October 16, 2008

If Verizon Wireless implements its proposed $.03 rate hike the mobile marketing industry will topple over, eventually bringing the carriers down with it, according to industry speculators.

U.S. Army mobile campaign encourages staying in school

Published: August 29, 2008

It's Monday morning. Do you know where your children are?

Interactive technology affordability, accessibility changes mobile marketing landscape

Published: August 11, 2008

To keep pace with the ever-evolving mobile marketing landscape, publishers and advertisers are relying on a suite of interactive mobile technologies to engage with their customers.

Chicago Tribune mobilizes classified ads

Published: August 5, 2008

Chicago job seekers can now get help wanted listings sent directly to their handsets as part of the newspaper's effort to expand its classified offerings and appeal to a younger, mobile demographic.

ForRent Magazine uses mobile to track readership

Published: July 11, 2008

ForRent Magazine has mobilized its apartment listings to track readership.