Tag: Celtra

Total Results: 5

Uptick in mobile ads gives rise to exchange-traded media: panel: Published: February 10, 2012; NEW YORK � As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
PepsiCo�s SoBe encourages beverage purchases via interactive rich-media mobile ad: Published: August 17, 2011; PepsiCo�s SoBe is targeting men for its interactive �Try Everything� campaign that features supermodel Kate Upton and lets users try not to break their focus when competing in a staring contest with her.
Starbucks breaks interactive rich-media ad campaign targeting iPad users: Published: March 16, 2011; As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.
Heineken beefs up mobile database via online widget: Published: July 30, 2009; Beer giant Heineken is trying to rake in the young Hispanic demographic via mobile as part of its targeted "Bajo Cero" campaign.
Celtra gets $1.2 million series A financing: Published: May 29, 2009; Celtra Inc., provider of a Software-as-a-Service mobile marketing platform for agencies and brands, secured Series A financing from RSG Capital, a Slovenia-based venture capital fund.