Tag: ChaCha

Total Results: 34

ChaCha mobile usage spikes during Teen Choice Awards

Published: August 16, 2011

ChaCha saw a significant increase in traffic during the Teen Choice Awards, with mobile leading the way in how users engaged with the free real-time question-and-answer service.

Curious on-the-go mobile users flock to ChaCha.com

Published: August 12, 2011

More than 20 percent of ChaCha.com’s traffic during the first half of 2011 came from mobile devices as on-the-go consumers increasingly look to the mobile Web for quick answers to their questions.

Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate

Published: January 21, 2011

In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.

ChaCha taps Mogreet for rich media MMS ad serving capabilities

Published: December 16, 2010

ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.

ChaCha exec: Users want a different experience with mobile search

Published: November 19, 2010

LOS ANGELES – A ChaCha executive during the Mobile Marketing Forum said that data consumption on mobile is ramping up at an explosive pace, making mobile-optimized search pivotal in delivering the content users are looking for.

ChaCha bags $20M to support MMS rich-media ad offering

Published: October 15, 2010

Real-time answers service ChaCha has closed a $20 million round of financing from new investors VantagePoint Venture Partners and Rho Ventures to support in-MMS ad opportunities for brands.

T-Mobile SMS rate hike raises anti-trust issues

Published: September 22, 2010

With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.

ChaCha rolls out MMS video ad unit

Published: September 14, 2010

ChaCha has expanded its suite of SMS advertising capabilities with the launch of video-rich MMS ads, which can reach both smartphone and feature-phone users.

NBC complements entertainment programming with mobile to build viewership

Published: September 2, 2010

NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.

Texting is best medium for advertisers to reach teens: Study

Published: May 17, 2010

Texting is the best medium for advertisers to reach teens and young adults, according to ChaCha.