Tag: ChaCha

Total Results: 23

Mobile advertising case study - DoSomething.org

Published: March 3, 2010

See how mobile advertising was used to create awareness of DoSomething.org and its short code.

ChaCha receives more than 1M mobile questions Super Bowl Sunday

Published: February 9, 2010

ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

SMS case study: The CW

Published: December 9, 2009

See how The CW used SMS to build awareness and a promote its television drama "The Vampire Diaries."

ChaCha expands mobile coupon service

Published: November 18, 2009

ChaCha�s new mobile-coupon site has launched new features such as On Demand and Send to Phone functions for mobile consumers.

CW�s Vampire Diaries takes a bite out of mobile

Published: October 28, 2009

The CW network is running mobile advertisements in ChaCha�s SMS program to promote the teen television drama �The Vampire Diaries.�

ChaCha expands services with mobile coupons

Published: October 6, 2009

ChaCha, the mobile question and answer service, has launched a retail coupon service platform that is accessible online and on a mobile device.

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec

Published: September 18, 2009

NEW YORK� In order to promote their products, brands need to look at several different mobile ad units�running the spectrum from SMS to rich media.

Do summer vacations drive mobile Web browsing?

Published: August 26, 2009

A recent study by Opera Mini found that Web usage spikes in the summer months. Mobile Marketer interviewed industry experts for their opinion on why this is happening.

Paramount Pictures mobile campaign for new movie increases awareness

Published: July 29, 2009

Paramount Pictures ran a mobile search campaign to increase awareness around the movie premiere of "Transformers: Revenge of the Fallen."