Tag: Cheryl Lucanegro

Total Results: 6

Mobile rich media achieves 2.5 times higher interaction than standard banners: MMF panel

Published: November 19, 2010

LOS ANGELES – Mobile rich media can be an immersive experience, but can also be considered intrusive by consumers if the ads are served at the wrong time, per panelists at the Mobile Marketing Forum.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

Making a case for mobile: Industry experts speak out

Published: June 9, 2009

Mobile marketing is certainly, undeniably gaining credibility and legitimacy, but is nowhere near to reaching its revenue potential, according to industry experts.

Levi's Dockers runs mobile ads in Pandora app

Published: March 20, 2009

Denim giant Levi Strauss & Co.'s Dockers San Francisco is running mobile ads in Pandora's much anticipated application for Research in Motion's BlackBerry devices.

Best Buy iPhone campaign click-through rate meets industry standard

Published: November 3, 2008

Electronics retailer Best Buy has seen good results via an iPhone campaign it did targeting consumers listening to music on Pandora's application for the smartphone.

Best Buy, Becks Beer launch mobile campaigns for iPhone

Published: September 22, 2008

Best Buy and Becks Beer will be running branding-purposed mobile campaigns within Pandora's newly launched iPhone application.