Tag: Chevy

Total Results: 7

Chevy pushes consumers to dealerships via mobile ads

Published: August 19, 2011

General Motors Co.’s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship

Published: December 21, 2010

General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.

GM’s Chevy leverages iPad features for ESPN app sponsorship

Published: October 13, 2010

General Motors’ Chevy is driving sales of its 2011 Silverado trucks via an exclusive launch sponsorship of ESPN the Magazine’s new application for Apple’s iPad.

GM’s OnStar aims for greater connectivity with Chevy app

Published: January 8, 2010

General Motors is letting owners of the Chevrolet Volt control the electric car and monitor its battery charge level using a mobile application.

GM’s Chevrolet breaks Bluetooth marketing campaign in mall

Published: July 13, 2009

A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.

Johnson & Johnson breaks multichannel mobile campaign

Published: November 10, 2008

Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.