Tag: Chia Chen

Total Results: 15

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

Emerson makes bigger push into mobile with new marketing campaign

Published: May 1, 2012

Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Can the iPhone take all the credit for mobile marketing?

Published: April 17, 2012

Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach.

Jenn-Air taps mobile app to help consumers build dream kitchen

Published: April 13, 2012

High-end appliance brand Jenn-Air is lettings consumers build the kitchen of their dreams via a new iPhone application that lets them instantly visualize a kitchen equipped with the brand’s appliances.

Three tenets: mobile moments, mobile-first ideas and mobile paid media

Published: April 10, 2012

By Chia Chen

There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.

Is Amazon's Kindle Fire becoming the real on-the-go tablet?

Published: March 29, 2012

Amazon’s Kindle Fire has seen significant success since it first emerged in the mobile space and industry experts believe that the tablet will continue to gain traction in the coming months.

Post-PC digital marketing will lead the way for innovation: Digitas exec

Published: March 26, 2012

NEW YORK - With a new age of educated and savvy consumers, digital marketing needs to be designed with a post-PC mindset, according to a Digitas executive at the 4th annual Mobile Marketing Day 2012 conference.

Is Amazon the next Apple?

Published: March 16, 2012

Amazon and Apple are both companies who have embraced the post-PC digital world. Although Apple reigns in the mobile ecosystem, Amazon is quickly picking up steam and may pose a threat to the manufacturing giant.

Apple delivers a one-two punch to knock out tablet competition

Published: March 8, 2012

The new iPad introduced by Apple yesterday has some nifty new features such as a super high-resolution display and 4G access. Combined with the announcement of a price reduction for the iPad 2, Apple is clearly moving to shore up its dominance at the high-end of the tablet market.

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.