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Tag: Chia Chen


Total Results: 22

   Displaying: 1 - 10

Digitas exec: Brand interest grows in holistic approach to mobile
Published: January 17, 2014
NEW YORK—A DigitasLBi executive at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference said that mobile is making the need for an agency more crucial than ever for brands to align the fragmented medium under one holistic strategy.
Time Inc. exec: Mobile is about content, context and creative
Published: May 10, 2013
NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.
Top mobile predictions for 2013
Published: December 7, 2012
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.
Capital One exec: Mobile is interactive piece that bridges traditional, digital channels
Published: December 7, 2012
Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.
App discovery still an ongoing struggle for marketers
Published: September 10, 2012
App discovery is still a critical challenge for marketers to overcome and many are struggling with how to best solve the problem.

The casualties of mobile: What it takes to survive in the new mobile era
Published: June 25, 2012
Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame.

What role do networks play in mobile if major hardware makers have their own?
Published: June 4, 2012
With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.
Disney tries hand at creating a mobile-first powerhouse
Published: May 22, 2012
Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?
Emerson makes bigger push into mobile with new marketing campaign
Published: May 1, 2012
Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Can the iPhone take all the credit for mobile marketing?
Published: April 17, 2012
Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach.

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