Tag: Chris Cunningham

Total Results: 10

Volvo taps in-app branded virtual goods to revitalize brand image

Published: November 4, 2010

NEW YORK – An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift.

H&M delivers 10.6M branded impressions via MyTown promotion: panelist

Published: August 18, 2010

NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.

American Family Insurance claims 76pc engagement with mobile

Published: July 20, 2010

NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.

Scotts Miracle-Gro promotes lawn care via mobile

Published: June 23, 2010

Scotts Miracle-Gro is using a new mobile application to share lawn care tips and promote its line of products.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

Nestle's PowerBar targets skiers with in-app ads

Published: February 2, 2010

Nestle’s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store’s most downloaded snow report application, Ski Report.

Don't write off the iPhone—yet

Published: October 21, 2009

Apple sold 7.4 million iPhones during the fourth quarter, proof positive that the App Store is a place where savvy marketers must have a presence.

BP’s ampm sponsors poker apps for iPhone, MySpace

Published: July 23, 2009

BP's convenience store chain ampm is running an integrated social media application sponsorship program on Texas Hold 'Em Poker, a gaming app for iPhone and MySpace.

Sunglasses giant Oakley runs mobile ads to promote gear

Published: May 11, 2009

Sunglasses giant Oakley ran an "AFA Snow" mobile advertising campaign within the Ridertech Snow Reports iPhone application to promote its ski/snowboard goggles.

Mobile applications evolving into utility

Published: January 2, 2009

By Chris Cunningham

Leave it to Steve Jobs and Apple to break down the barrier holding back mobile marketing. While that was only half the story for 2008, the other half will be written this year.