Tag: Chris Glode
Total Results: 3
- Why SMS is ideal for location-based marketing
- Published: December 15, 2009
- By Chris Glode and Tom Parrish
By location-enabling an SMS campaign, marketers get reach and a feature-rich way to engage all customers, not just the few who can download an app or use the mobile Web.
- How to ensure the success of location-based advertising
- Published: August 31, 2009
- By Chris Glode
Before mobile location-based advertising can realize its massive potential, these three things must happen.
- World Wide Where? Getting location-based mobile marketing right
- Published: July 20, 2009
- By Chris Glode
Geolocation significantly enhances the ability of marketers to extract more value from performance-based campaigns, particularly for brands with a strong bricks-and-mortar presence.
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