Tag: Chris R

Total Results: 8

Money Mailer revamps mobile strategy to increase reach

Published: August 2, 2011

Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Why location-based mobile advertising is the next big thing

Published: July 29, 2010

By Chris Rothey

How do we connect with increasingly crazed mobile consumers who consume much differently than they did even five years ago in a way that makes everybody happy?

Chili’s trials location-based mobile advertising

Published: June 15, 2010

Chili’s ran a location-based advertising campaign to test mobile’s effectiveness in driving consumers to its bricks-and-mortar restaurants.

CTIA round-up: marketers’ reactions split

Published: October 12, 2009

While the various rooftop parties all received rave reviews, marketers’ take on the actual agenda of the CTIA show ranged from enthusiastic to "Eh."

Samsung’s TouchWiz follows lead of iPhone, BlackBerry

Published: May 11, 2009

Samsung Mobile is working with Yahoo, Google and AccuWeather.com on a new set of rich connected mobile applications that will run on its line of TouchWiz touchscreen phones.

Virgin Atlantic runs Love From Above mobile campaign

Published: January 19, 2009

Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.

UIEvolution debuts hybrid mobile advertising model

Published: January 2, 2009

Digital multimedia software publisher UIEvolution has launched what it claims to be the first hybrid mobile model, offering both subscription-based and ad-supported applications.

Navteq's Traffic.com offers mobile gift pack for holiday season

Published: December 23, 2008

Navteq's Traffic.com is helping holiday shoppers give the gift of real-time traffic information with a free Traffic Gift Pack.