Tag: Christmas

Total Results: 8

Cost to acquire new app users reaches all-time high

Published: February 1, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

Mobile Marketer will not publish on Friday, Dec. 24

Published: December 23, 2010

Mobile Marketer will not publish on Friday, Dec. 24, in observance of Christmas. We will resume publication on Monday, Dec. 27. Please enjoy the holiday.

Sears breaks Christmas-themed mobile campaigns to influence holiday shopping behavior

Published: December 9, 2010

Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.

Social media is increasingly used as post-click campaign action in mobile: study

Published: November 30, 2010

Advertisers across a number of verticals are taking advantage of the significant spike of consumers interacting with their mobile devices over the holidays, and see significant lifts in interaction rates as a result.

Last-minute mobile efforts before Christmas

Published: December 22, 2009

By Steen Andersson

Black Friday and Cyber Monday have come and gone. You have this week left to convert more shoppers to buyers and meet holiday sales goals before Santa and you call it a day.

Philips Electronics runs mobile ads to promote new app, site

Published: December 1, 2009

Electronics giant Philips is running mobile ads to promote a new iPhone application and mobile Web site that tell busy foodies how to cook gourmet cuisine in 30 minutes.

JCPenney unwraps holiday-themed WAP site to drive shoppers in-store

Published: November 26, 2009

JCPenney taps mobile to promote its holiday salesRetail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.

Verizon debuts holiday music playlists, jukeboxes

Published: December 17, 2008

Verizon Wireless is encouraging customers to get into the spirit of the season with a selection of holiday music available for their wireless phones.