Tag: Chrysler

Total Results: 8

Auto manufacturers should be paying attention to mobile: Google

Published: June 28, 2011

Consumers are increasingly using mobile devices to shop for a new car, according to new data from Google.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.

Chrysler car owner’s manual evolves into smartphone app

Published: September 16, 2010

Chrysler Group is offering what it claims is the industry's first vehicle-information application for smartphones, eliminating the need for bulky owner’s manuals.

What Chrysler's mobile ad campaign lacks

Published: June 7, 2010

Chrysler’s mobile banner in the New York Times iPhone app illustrates the importance of having a mobile-optimized landing page. Chrysler’s landing page is not mobile-optimized. Sigh.

Chrysler’s in-vehicle mobile TV presents opportunities for marketers

Published: March 4, 2010

Chrysler’s in-vehicle mobile TV offering in eight of its 2010 automobiles presents brands with a marketing channel to reach drivers on the go.

Six Flags, Chrysler multichannel campaign includes mobile

Published: August 26, 2009

Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.

Jeep claims brand-awareness lift from mobile games ad campaign

Published: December 18, 2008

A Jeep mobile advertising campaign deployed on a mobile gaming network is claimed to have increased brand awareness for the Chrysler-owned SUV brand from 9.7 percent to 20.5 percent.

Carrier price war -- a race to the bottom?

Published: February 25, 2008

Does it make sense to initiate a pricing war in a wireless carrier industry that's commoditized, has little brand differentiation in service offerings and may be reduced to pipe status?