Tag: Cindy Spodek Dickey

Total Results: 9

Levi's, JCPenney pocket mobile in multichannel promotion

Published: August 27, 2009

Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national "Tuition" campaign to drive consumer participation.

Pepsi integrated marketing effort adds mobile to extend awareness

Published: August 5, 2009

PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the "Drink Up, Rock Out" promotion. Guess which channel is being used.

Best Buy runs mobile ads in msnbc.com app

Published: June 30, 2009

Best Buy is now running mobile advertising within the brand new msnbc.com application for the iPhone and iPod touch.

NBC launches mobile app for Today show

Published: April 20, 2009

NBC today launches a Today show mobile application for iPhone and iPod touch users, marking one of the first times for a morning news program to engage with consumers in this manner.

SportingNews.com rolls out iPhone app with MLB focus

Published: April 6, 2009

SportingNews.com has introduced Sporting News Baseball, an iPhone application that provides real-time updates and exclusive fantasy content on all teams and players in Major League Baseball.

Outlook sunny for CTIA show

Published: March 26, 2009

This year's CTIA Wireless show in Las Vegas will comprise more than 1,200 exhibitors and 40,000-plus professionals, all working toward the common goal of revolutionizing wireless.

Microsoft unveils Windows Marketplace for Mobile app store

Published: March 17, 2009

Microsoft is encouraging developers to build and sell applications for Windows phones through Windows Marketplace for Mobile, which is its new app store within the Windows Mobile 6.5 operating system.

Zumobi takes mobile widgets to BlackBerry platform

Published: April 18, 2008

Widgets are a mystery to some, not to Zumobi, whose whole business model is predicated on the widespread use of ad-supported mobile applications with games, news and entertainment content.

Zumobi launches beta version of mobile widget platform

Published: December 17, 2007

The Zumobi beta version of its Zooming User Interface and mobile widget platform is now available for download on Windows Mobile phones.