Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Cindy Spodek Dickey


Total Results: 9

Levi's, JCPenney pocket mobile in multichannel promotion
Published: August 27, 2009
Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national "Tuition" campaign to drive consumer participation.

Pepsi integrated marketing effort adds mobile to extend awareness
Published: August 5, 2009
PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the "Drink Up, Rock Out" promotion. Guess which channel is being used.
Best Buy runs mobile ads in msnbc.com app
Published: June 30, 2009
Best Buy is now running mobile advertising within the brand new msnbc.com application for the iPhone and iPod touch.
NBC launches mobile app for Today show
Published: April 20, 2009
NBC today launches a Today show mobile application for iPhone and iPod touch users, marking one of the first times for a morning news program to engage with consumers in this manner.
SportingNews.com rolls out iPhone app with MLB focus
Published: April 6, 2009
SportingNews.com has introduced Sporting News Baseball, an iPhone application that provides real-time updates and exclusive fantasy content on all teams and players in Major League Baseball.
Outlook sunny for CTIA show
Published: March 26, 2009
This year's CTIA Wireless show in Las Vegas will comprise more than 1,200 exhibitors and 40,000-plus professionals, all working toward the common goal of revolutionizing wireless.
Microsoft unveils Windows Marketplace for Mobile app store
Published: March 17, 2009
Microsoft is encouraging developers to build and sell applications for Windows phones through Windows Marketplace for Mobile, which is its new app store within the Windows Mobile 6.5 operating system.
Zumobi takes mobile widgets to BlackBerry platform
Published: April 18, 2008
Widgets are a mystery to some, not to Zumobi, whose whole business model is predicated on the widespread use of ad-supported mobile applications with games, news and entertainment content.
Zumobi launches beta version of mobile widget platform
Published: December 17, 2007
The Zumobi beta version of its Zooming User Interface and mobile widget platform is now available for download on Windows Mobile phones.