Tag: Cisco

Total Results: 41

Highs and Lowe’s of the MMA Forum San Francisco

Published: February 1, 2013

By Jeff Hasen

An advertising panelist from 4D complained about the lack of transparency in mobile advertising, saying that too often buying mobile ads is like buying “mystery meat.” Happily, that comment came after lunch.

Big data success includes personal, real-time analytics: Merkle exec

Published: January 31, 2013

SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.

Knowing opportunity costs is biggest challenge for mobile email: Knotice exec

Published: January 30, 2013

SAN FRANCISCO – A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.

Advertisers need deeper mobile analytics in 2013

Published: January 30, 2013

SAN FRANCISCO – Marketers need richer findings and engagements if they want to take advantage of mobile this year, according to exhibitors at the 2013 Mobile Marketing Association Forum San Francisco.

Mobile-connected devices to reach 10B by 2016: study

Published: February 15, 2012

More than 10.3 billion mobile-connected devices will be available by 2016, which equates to more than one device per worldwide consumer, according to a new report from Cisco.

San Francisco Chronicle entices existing, new readers via iPad newspaper experience

Published: June 2, 2011

The San Francisco Chronicle is letting readers experience the publication in a new way via a re-imagined iPad application.

What's happening at ad:tech San Francisco 2011?

Published: April 13, 2011

SAN FRANCISCO - See pictures from Mobile Marketer cocktails April 11, the ad:tech show floor and some of the panels going on at the event.

UPS, Verizon, Cisco tap Borders WiFi to run location-based ads

Published: July 29, 2010

Brand advertisers such as UPS, Verizon and Cisco's WebEx are running location-based ad campaigns via Borders' in-store WiFi.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote

Published: April 22, 2010

SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”