Tag: Cisco

Total Results: 36

San Francisco Chronicle entices existing, new readers via iPad newspaper experience

Published: June 2, 2011

The San Francisco Chronicle is letting readers experience the publication in a new way via a re-imagined iPad application.

What's happening at ad:tech San Francisco 2011?

Published: April 13, 2011

SAN FRANCISCO - See pictures from Mobile Marketer cocktails April 11, the ad:tech show floor and some of the panels going on at the event.

UPS, Verizon, Cisco tap Borders WiFi to run location-based ads

Published: July 29, 2010

Brand advertisers such as UPS, Verizon and Cisco's WebEx are running location-based ad campaigns via Borders' in-store WiFi.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote

Published: April 22, 2010

SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”

Google, Digby execs bullish on mobile advertising, commerce: ad:tech panel

Published: April 22, 2010

SAN FRANCISCO – During a panel at ad:tech, executives from Google and Digby said that mobile advertising and commerce are experiencing robust growth.

Levi Strauss exec details multichannel marketing strategy at ad:tech

Published: April 21, 2010

SAN FRANCISCO – A Levi's executive recommended building on traditional ad campaigns by adding digital channels such as social and mobile to the mix during the opening keynote at ad:tech.

What should marketers expect at ad:tech San Francisco?

Published: April 15, 2010

With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.

Apple embroiled in legal fight over iPad trademark

Published: January 29, 2010

Japanese multinational computer hardware and IT services company Fujitsu Ltd. is claiming that it has the rights to the iPad name, not Apple.

Unica eyes mobile email market with $18M Pivotal Veracity acquisition

Published: January 14, 2010

Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.