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Tag: Clark Fredricksen

Total Results: 4

Mobile grabs bigger share of ad spend as desktop peaks: eMarketer
Published: June 12, 2013
Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.

Twitter’s deeply integrated mobile ads increasingly attractive to marketers: report
Published: March 29, 2013
Twitter is expected to generate more advertising revenue next year than previously forecasted based in part on how quickly marketers are embracing mobile advertising on the social network, according to eMarketer.

Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

US mobile ad spend surges ahead to become world’s largest: study
Published: August 3, 2012
Brands are significantly increasing their spend on mobile advertising, putting the United States market on track to become the largest mobile ad spend market for the first time this year, according to a new report from eMarketer.
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