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Tag: Cleveland

Total Results: 9

Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
Published: February 9, 2015
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
Met, Guggenheim museums test beacon technology to enhance exhibitions
Published: February 2, 2015
As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.
Gay Games optimizes content for mobile, social media
Published: August 8, 2014
The global sports competition Gay Games 9 kicks off Saturday with a streamlined mobile experience that delivers the most relevant information for participants and attendees.
Cleveland Cavaliers boosts user engagement via mobile
Published: June 20, 2011
NEW YORK – An executive from the Cleveland Cavaliers said that by using mobile, the team has tapped into its fanbase and engages users with content that places them in the games.

NBA’s Cleveland Cavs generate $200K by tapping mobile
Published: March 30, 2010
The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.
Fox animated series The Cleveland Show goes mobile
Published: September 22, 2009
Fox's "The Cleveland Show" is heading to the mobile platform to join its parent show, "Family Guy."

NFL stars stump for supplements in mobile sweepstakes
Published: June 22, 2009
Spokesmen for supplements giant EAS -- NFL players Larry Fitzgerald and Brady Quinn -- are promoting a mobile sweepstakes in the current issue of Men's Fitness magazine.

Yahoo debuts fantasy football on mobile
Published: August 11, 2008
Yahoo Inc. is kicking off the fantasy football season by adding new game features to its Web portal and offering mobile access for the first time.
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