Tag: Clorox

Total Results: 6

Clorox taps mobile to take Ingredient Inside program to next level: Published: January 30, 2012; Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.
Clorox taps SMS to drive engagement for school grant program: Published: August 25, 2011; Clorox is using a variety of strategic initiatives such as SMS to drive engagement for its Power a Bright Future program.
Clorox tackles product transparency with new mobile push: Published: June 13, 2011; Clorox Co. will amplify its mobile presence with the fall launch of a new iPhone application that answers curiosity on the ingredients that comprise its products.
Clorox exec at ad:tech: Mobile has changed the brand's DNA: Published: April 13, 2011; SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand�s DNA and the way that it now looks at marketing its products.
Clorox taps mobile to brand itself an authority in stain removal: Published: May 20, 2010; The Clorox Co. is using mobile as part of its ongoing strategy to cement its authority in stain removal.
Clorox in-venue mobile campaigns generate 500K contest entries: Published: November 12, 2009; Clorox-owned KC Masterpiece Barbeque Sauce and Kingsford Charcoal ran a mobile campaign at the Keith Urban World Tour and 530,000 people participated.