Tag: Coady Diemar Partners

Total Results: 7

Stepping up to the challenge of mobile ad monetization

Published: March 8, 2013

By Chris Ensley

The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.

Smartphones, tablets and the mobile revolution

Published: January 29, 2013

By Colin Knudsen

We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.

Mobile, Internet and the Cloud

Published: June 11, 2012

By
Colin Knudsen

Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.

How should marketers value mobile apps and businesses?

Published: March 19, 2012

While it seems like mobile companies are regularly being sold for hundreds of millions of dollars these days, not every company is able to attract such large sums, raising the question of what goes into determining the value of these new media up-and-comers?

Will another recession dampen mobile investment?

Published: August 15, 2011

Investment in mobile businesses and strategies has been riding high this year, but will the good times continue if there is another recession – something that is beginning to look like a real possibility?

Mobile wave in a sea of digital change

Published: August 11, 2011

By Colin Knudsen

In 2011 unit sales of smartphones and tablets will exceed those of PCs, laptops and netbooks for the first time.

Trends and data for the three screens – TV, Internet and mobile

Published: April 4, 2011

By Colin Knudsen and Chris Ensley

The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.