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Tag: Coca Cola


Total Results: 67

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Why Coca-Cola is pivoting its first digital-only campaign towards TV
Published: March 24, 2014
Coca-Cola’s second-year strategy for its “Ahh effect” campaign that targets teenagers is mixing up its approach with a new focus on television and traditional forms of marketing.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

Coca-Cola exec: Tighter mobile integration planned for Rio 2016 Olympics
Published: November 6, 2013
NEW YORK – A Coca-Cola executive at the Mobile Women to Watch 2014 Summit spilled the company's plans to make the upcoming mobile programs for the FIFA 2014 and 2014 Olympics in Rio more tightly integrated based on learnings from the 2012 London Olympics campaign.
Coca-Cola extends loyalty rewards to social media actions
Published: September 26, 2013
NEW YORK – A Coca-Cola marketing manager at the Mobile Marketing Association’s SM2 conference said the company is releasing a new beta site today that tests social media actions into the company's rewards program.
Coca-Cola enlists mobile Web, SMS for American Music Awards promotion
Published: September 23, 2013
Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.

Coca-Cola promotes getting active via mobile check-ins, scavenger hunt
Published: August 21, 2013
Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York.
Coca-Cola sharpens mobile focus to connect with teens
Published: April 25, 2013
Coca-Cola is launching its first all-digital campaign with mobile playing a major role in how the soda giant connects with teenagers.
Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship
Published: March 20, 2013
Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social.
Coca-Cola activates CIAA sponsorship via mobile concierge app
Published: February 27, 2013
Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Marketers at odds over effectiveness of responsive design
Published: January 25, 2013
Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree.

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