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Tag: Coca Cola


Total Results: 112

   Displaying: 1 - 10

Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles
Published: April 1, 2016
Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync videos and share them on social, underscoring the campaign's increasingly mobile-centric focus.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Coca-Cola plans expansion of successful VR test using recycled packaging
Published: February 25, 2016
Coca-Cola is planning a wider rollout for a successful virtual reality headset strategy launched last year with Fanta, hoping to encourage more consumers to recycle cardboard packaging and pair it with a smartphone to create a content viewer.
Super Bowl mobile marketing finds groove before and after game
Published: February 9, 2016
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.
Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Coca-Cola infuses GIFs with real-time emotions for millennial push
Published: January 26, 2016
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer’s feelings in that moment as part of the new Taste the Feeling campaign.
Coca-Cola exec: Mastery of beacons, mpayments is crucial in 2016
Published: January 21, 2016
NEW YORK – A Coca-Cola executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 claimed brands that continue perfecting mobile-first advertising, location usage, payments and beacons will be noteworthy this year, with Coca-Cola leveraging all to perfect the art of storytelling on digital.
Coca-Cola uncaps New Year’s mocktail recipe via sponsored Instagram ad
Published: December 30, 2015
Coca-Cola is attempting to appeal to New Year’s Eve revelers by sponsoring an advertisement on Instagram that showcases a recipe for a non-alcoholic cocktail containing several of the company’s branded beverages.
Announcing the 2015 Mobile Marketer Awards
Published: December 24, 2015
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments.
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