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Tag: Coca Cola


Total Results: 79

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Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, American Eagle Outfitters, Twitter, New York Times, Deloitte, eBay's StubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.
Top 10 mobile-social initiatives from Q3
Published: October 10, 2014
Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns during Q3 of 2014 for community-building and awareness.
Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements
Published: October 6, 2014
Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines.
Coca-Cola’s mobile update of iconic campaign is a summer win
Published: August 6, 2014
Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.
Share a Coke U.S. push enlists QR codes, new ads and social media
Published: June 12, 2014
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the brand via a variety of mobile and social activations.

Coca-Cola ramps up mobile for Share a Coke personalization campaign
Published: June 4, 2014
Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign.
Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide
Published: May 16, 2014
Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy
Published: May 7, 2014
NEW YORK – A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand’s biggest sports sponsorships.
Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement
Published: May 5, 2014
Coca-Cola’s tests with a line of interactive refrigerators integrated with augmented reality and mobile technology highlights the need for marketers to round out digital investments with physical assets to make the most of in-store experiences.

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