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Tag: Coca Cola


Total Results: 84

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Coca-Cola, MasterCard stress need for fact-based mobile marketing
Published: March 18, 2015
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
Published: March 18, 2015
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Coca-Cola uncaps lid on loyalty with stronger mobile focus
Published: February 11, 2015
Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.
Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign
Published: February 5, 2015
Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year's Super Bowl game to build momentum for a happiness-themed campaign.
Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, American Eagle Outfitters, Twitter, New York Times, Deloitte, eBay's StubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.
Top 10 mobile-social initiatives from Q3
Published: October 10, 2014
Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns during Q3 of 2014 for community-building and awareness.
Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements
Published: October 6, 2014
Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines.
Coca-Cola’s mobile update of iconic campaign is a summer win
Published: August 6, 2014
Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.
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