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Tag: Coca Cola

Total Results: 122

   Displaying: 1 - 10

Coca-Cola revitalizes branded content with millennial-led mobile storytelling
Published: September 14, 2016
Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross-country expedition to record their experiences for its social channels, highlighting the need for marketers to diversify their branded content with universal themes.
Coca-Cola Bottling pairs mobile loyalty, live experiences for racing fans
Published: September 1, 2016
Coca-Cola Bottling Co. and mobile fan experience technology firm Experience are teaming up to enhance the experience for NASCAR fans at the Darlington Raceway during Labor Day weekend with new in-application features such as discounts, pre-race pace car rides, VIP experiences, race tickets and beverage coupons.
Honest Tea’s influencer-driven sweepstakes uncaps 15.6pc uptick in social followers
Published: August 31, 2016
The Coca-Cola Company’s Honest Tea brand recently captured a 15.6 percent increase in followers across its Facebook, Instagram and Twitter channels after rolling out a summer sweepstakes that leveraged the popularity of several social influencers and bloggers.
Coca-Cola taps social influencers to highlight everyday winning moments during Olympics
Published: July 14, 2016
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful successes and encouraging fans to join in the fun via the #ThatsGold hashtag.
Vitaminwater uncaps Olympics excitement for athletic-themed social media contest
Published: July 11, 2016
The Coca-Cola Company’s vitaminwater brand is capitalizing on the anticipation surrounding the upcoming Rio Olympics by encouraging consumers to upload a photo or video of themselves trying something new onto social media for a chance to win a trip to Brazil.
Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Campaign of the week: Coca-Cola unlocks Snapchat’s super powers
Published: May 16, 2016
Coca-Cola unleashed Snapchat’s super powers for the Captain America: Civil War premiere by leveraging social influencers to broadcast timely content in the Stories section of the platform. Watch this video for the full analysis.
Coca-Cola uses snackable mobile content for refreshing marketing approach
Published: May 12, 2016
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout.
Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release
Published: May 9, 2016
Coca-Cola took advantage of the frenzy surrounding the premiere of Marvel’s latest blockbuster, Captain America: Civil War, by hosting fan screenings around the United States and hiring social influencers to conduct live reports on Snapchat while promoting its products.
Coca-Cola uncaps special summer moments through playlists controlled by bottles
Published: May 5, 2016
Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists via an application that registers products using smartphone cameras and curates music collections representative of common summer experiences.
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