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Tag: Coca Cola

Total Results: 97

   Displaying: 1 - 10

Coca-Cola’s branded emoji elevates marketing potential of social shorthand
Published: September 22, 2015
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag.
Coke Zero plunges deeper into mobile activations targeting college sports fans
Published: September 1, 2015
Following Coke Zero’s success earlier this year with a mobile-enabled interactive campaign dubbed “drinkable,” the brand is taking another sip and bringing it back in a bigger way – including several key engagements via the Shazam application – for college football season.
Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions
Published: August 21, 2015
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the brand across multiple channels.
Coca-Cola pops open beacons’ potential for more precise retargeting
Published: August 17, 2015
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.
Church’s Chicken uncaps app-based promotion with Coca-Cola’s help
Published: July 9, 2015
Quick service chain Church’s Chicken is following up the launch of its first mobile application earlier this year with an app-focused promotion in partnership with Coca-Cola.
Coca-Cola’s Fuze fuses mobile calling, selfies, video in summer blitz
Published: June 25, 2015
The Coca-Cola Company’s Fuze Iced Tea brand is rolling out a mobile blitz for its summer campaign, including a microsite enabling fans to create selfies, send friends a phone call featuring pop culture icon Mr. T and download a variety of alarm and text tones.
Pepsi encourages millennials to hang out and earn mobile rewards
Published: June 16, 2015
By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola.
Coca-Cola exec: YouTube stars are the new Hollywood celebrities
Published: June 11, 2015
NEW YORK – An executive from Coca-Cola at the 2015 Integrated Marketing Week detailed how the brand uses YouTube and its stars as a jumping-off point to experiment with marketing innovation and connect with millennials.
Coca-Cola uncaps mobile to reach mothers via interactive video, free call
Published: May 8, 2015
In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video
Minute Maid borrows from social news feeds to engage young parents
Published: April 28, 2015
The Coca-Cola Co.’s Minute Maid brand is reminding parents of the things they do to make a positive difference in their lives with a mobile-centric campaign that leverages video, social media and a revamped Web site to connect with these mobile-savvy consumers.
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