Tag: Coca Cola

Total Results: 42

70pc of mobile strategy built around effectiveness: Coca-Cola

Published: January 20, 2012

NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.

Coca-Cola spreads holiday cheer via global campaign

Published: November 28, 2011

Beverage giant Coca-Cola is teaming up with singer Natasha Bedingfield to get the word out about its Shake Up Christmas global holiday campaign.

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement

Published: November 21, 2011

LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.

Ad:tech New York summons Coca-Cola, Sam’s Club, Groupon to discuss mobile

Published: November 7, 2011

Ad:tech is Nov. 8-10 and will feature brands such as Coca-Cola, Sam’s Club, Nestle, Groupon, Rue La La and Time Inc. sharing their mobile expertise.

Coca-Cola exec: Mobile does not work as an island

Published: October 18, 2011

NEW YORK – A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM strategy, especially because it can reach everyone – from feature phones to smartphones.

Coca-Cola marries mobile, social in marketing initiative

Published: August 23, 2011

Coca-Cola Co. is using mobile advertising to ramp up its Facebook presence and further engage beverage lovers with its brand.

Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign

Published: July 5, 2011

Coca-Cola and HMSHost have teamed up to support hunger relief efforts and offer consumers a chance to win a dream vacation via a mobile campaign.

Coca-Cola kick-starts summer season via interactive mobile challenge campaign

Published: June 22, 2011

Coca-Cola Co. is rewarding consumers with prizes such as free T-shirts and gift cards when they complete various mobile challenges as part of its summer “Happiness in Numbers” campaign.

Coca-Cola depends on mobile to activate Twist, TXT, Win program

Published: April 26, 2011

Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand’s mobile database for ongoing communication.

Coca-Cola exec: Mobile connects offline to online world

Published: April 15, 2011

SAN FRANCISCO - During a mobile session at ad:tech, a Coca-Cola executive said that mobile needs to be integrated organically into marketing campaigns to drive innovation and consumer experiences.