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Tag: Coca Cola

Total Results: 107

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Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Coca-Cola infuses GIFs with real-time emotions for millennial push
Published: January 26, 2016
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer’s feelings in that moment as part of the new Taste the Feeling campaign.
Coca-Cola exec: Mastery of beacons, mpayments is crucial in 2016
Published: January 21, 2016
NEW YORK – A Coca-Cola executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 claimed brands that continue perfecting mobile-first advertising, location usage, payments and beacons will be noteworthy this year, with Coca-Cola leveraging all to perfect the art of storytelling on digital.
Coca-Cola uncaps New Year’s mocktail recipe via sponsored Instagram ad
Published: December 30, 2015
Coca-Cola is attempting to appeal to New Year’s Eve revelers by sponsoring an advertisement on Instagram that showcases a recipe for a non-alcoholic cocktail containing several of the company’s branded beverages.
Announcing the 2015 Mobile Marketer Awards
Published: December 24, 2015
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments.
Unilever is 2015 Mobile Marketer of the Year
Published: December 23, 2015
Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership
Published: November 24, 2015
In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.
Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Published: October 28, 2015
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship
Published: October 9, 2015
Coca-Cola is sponsoring a new weekly digital program covering competitive gaming through a partnership with media company IGN, whose viewers spend 60 percent of their time on mobile.
Please click here to register now !