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Tag: Coca Cola


Total Results: 74

   Displaying: 1 - 10

Share a Coke U.S. push enlists QR codes, new ads and social media
Published: June 12, 2014
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the brand via a variety of mobile and social activations.

Coca-Cola ramps up mobile for Share a Coke personalization campaign
Published: June 4, 2014
Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign.
Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide
Published: May 16, 2014
Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy
Published: May 7, 2014
NEW YORK – A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand’s biggest sports sponsorships.
Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement
Published: May 5, 2014
Coca-Cola’s tests with a line of interactive refrigerators integrated with augmented reality and mobile technology highlights the need for marketers to round out digital investments with physical assets to make the most of in-store experiences.

Coca-Cola, Home Depot put new spin on receipt promotions via mobile
Published: April 24, 2014
Home Depot, Coca-Cola and Makita are teaming up on a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil.
Coca-Cola shows how to make anything - even a building - into a shareable touch point
Published: April 22, 2014
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.

Why Coca-Cola is pivoting its first digital-only campaign towards TV
Published: March 24, 2014
Coca-Cola’s second-year strategy for its “Ahh effect” campaign that targets teenagers is mixing up its approach with a new focus on television and traditional forms of marketing.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

Coca-Cola exec: Tighter mobile integration planned for Rio 2016 Olympics
Published: November 6, 2013
NEW YORK – A Coca-Cola executive at the Mobile Women to Watch 2014 Summit spilled the company's plans to make the upcoming mobile programs for the FIFA 2014 and 2014 Olympics in Rio more tightly integrated based on learnings from the 2012 London Olympics campaign.
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