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Tag: Coca Cola


Total Results: 75

   Displaying: 1 - 10

Coca-Cola’s mobile update of iconic campaign is a summer win
Published: August 6, 2014
Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.
Share a Coke U.S. push enlists QR codes, new ads and social media
Published: June 12, 2014
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the brand via a variety of mobile and social activations.

Coca-Cola ramps up mobile for Share a Coke personalization campaign
Published: June 4, 2014
Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign.
Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide
Published: May 16, 2014
Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application for unlocking location-based content around specific areas.
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy
Published: May 7, 2014
NEW YORK – A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand’s biggest sports sponsorships.
Coca-Cola experiments with smart fridges to bridge in-store, mobile engagement
Published: May 5, 2014
Coca-Cola’s tests with a line of interactive refrigerators integrated with augmented reality and mobile technology highlights the need for marketers to round out digital investments with physical assets to make the most of in-store experiences.

Coca-Cola, Home Depot put new spin on receipt promotions via mobile
Published: April 24, 2014
Home Depot, Coca-Cola and Makita are teaming up on a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil.
Coca-Cola shows how to make anything - even a building - into a shareable touch point
Published: April 22, 2014
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.

Why Coca-Cola is pivoting its first digital-only campaign towards TV
Published: March 24, 2014
Coca-Cola’s second-year strategy for its “Ahh effect” campaign that targets teenagers is mixing up its approach with a new focus on television and traditional forms of marketing.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

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