Tag: Coca Cola

Total Results: 61

Coca-Cola sharpens mobile focus to connect with teens

Published: April 25, 2013

Coca-Cola is launching its first all-digital campaign with mobile playing a major role in how the soda giant connects with teenagers.

Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship

Published: March 20, 2013

Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social.

Coca-Cola activates CIAA sponsorship via mobile concierge app

Published: February 27, 2013

Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Marketers at odds over effectiveness of responsive design

Published: January 25, 2013

Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree.

Coca-Cola exec: Brands haven't broken code for memorable apps

Published: January 22, 2013

NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that the code has not yet been broken for creating a truly memorable branded mobile application.

Coca-Cola exec: Our world is more digitally connected

Published: January 15, 2013

NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that mobile and social are transforming the way marketers reach consumers and help the brand build ongoing relationships with users.

Coca-Cola leverages mobile game to raise funds for fight against AIDS

Published: December 20, 2012

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Powerade juices up Endomondo app with hydration meter

Published: November 2, 2012

Coca-Cola brand Powerade is teaming up with app-based social fitness community Endomondo to sponsor a new feature, the Powerade hydration meter, as well as a series of sports challenges.

Coca-Cola exec: Mobile is the last place consumers look before they buy

Published: October 5, 2012

NEW YORK – A Coca-Cola executive at the Netbiscuits World 2012 conference said that mobile presents lots of opportunities with point-of-sale and grabbing consumers’ attentions at the moment of truth right before they buy.

Top 10 QR code campaigns of Q2

Published: July 9, 2012

Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement.