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Tag: Coca Cola

Total Results: 117

   Displaying: 1 - 10

Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Campaign of the week: Coca-Cola unlocks Snapchat’s super powers
Published: May 16, 2016
Coca-Cola unleashed Snapchat’s super powers for the Captain America: Civil War premiere by leveraging social influencers to broadcast timely content in the Stories section of the platform. Watch this video for the full analysis.
Coca-Cola uses snackable mobile content for refreshing marketing approach
Published: May 12, 2016
NEW YORK – A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout.
Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release
Published: May 9, 2016
Coca-Cola took advantage of the frenzy surrounding the premiere of Marvel’s latest blockbuster, Captain America: Civil War, by hosting fan screenings around the United States and hiring social influencers to conduct live reports on Snapchat while promoting its products.
Coca-Cola uncaps special summer moments through playlists controlled by bottles
Published: May 5, 2016
Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists via an application that registers products using smartphone cameras and curates music collections representative of common summer experiences.
Top 10 mobile messaging campaigns of Q1
Published: April 7, 2016
Mobile messaging was an important focus for brands such as Uber, Sephora and Esurance during the first quarter of 2016, reflecting the growing urgency around the need to address the ad-blocking threat with more organic engagements.
Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles
Published: April 1, 2016
Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync videos and share them on social, underscoring the campaign's increasingly mobile-centric focus.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Coca-Cola plans expansion of successful VR test using recycled packaging
Published: February 25, 2016
Coca-Cola is planning a wider rollout for a successful virtual reality headset strategy launched last year with Fanta, hoping to encourage more consumers to recycle cardboard packaging and pair it with a smartphone to create a content viewer.
Super Bowl mobile marketing finds groove before and after game
Published: February 9, 2016
Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event.
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