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Tag: Coca Cola

Total Results: 101

   Displaying: 1 - 10

Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership
Published: November 24, 2015
In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.
Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Published: October 28, 2015
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship
Published: October 9, 2015
Coca-Cola is sponsoring a new weekly digital program covering competitive gaming through a partnership with media company IGN, whose viewers spend 60 percent of their time on mobile.
Coca-Cola’s branded emoji elevates marketing potential of social shorthand
Published: September 22, 2015
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag.
Coke Zero plunges deeper into mobile activations targeting college sports fans
Published: September 1, 2015
Following Coke Zero’s success earlier this year with a mobile-enabled interactive campaign dubbed “drinkable,” the brand is taking another sip and bringing it back in a bigger way – including several key engagements via the Shazam application – for college football season.
Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions
Published: August 21, 2015
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the brand across multiple channels.
Coca-Cola pops open beacons’ potential for more precise retargeting
Published: August 17, 2015
Coca-Cola leveraged beacon technology in movie theaters in Norway to both target and then retarget smartphone-equipped consumers, with 24 percent clicking to collect a free soda while at the theater.
Church’s Chicken uncaps app-based promotion with Coca-Cola’s help
Published: July 9, 2015
Quick service chain Church’s Chicken is following up the launch of its first mobile application earlier this year with an app-focused promotion in partnership with Coca-Cola.
Coca-Cola’s Fuze fuses mobile calling, selfies, video in summer blitz
Published: June 25, 2015
The Coca-Cola Company’s Fuze Iced Tea brand is rolling out a mobile blitz for its summer campaign, including a microsite enabling fans to create selfies, send friends a phone call featuring pop culture icon Mr. T and download a variety of alarm and text tones.
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