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Tag: Coca Cola


Total Results: 87

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Share a Coke program bubbles over with customization via mcommerce
Published: April 15, 2015
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.
Coca-Cola exec urges open dialogue between marketers, agencies in digital space
Published: April 15, 2015
NEW YORK – A Coca-Cola executive at Forrester’s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space grows more competitive and mobile cost benchmarks increase.
Coke Zero flows from TV to mobile in innovative trial campaign
Published: April 3, 2015
Coca-Cola’s latest campaign enables mobile users to interact with television ads for Coke Zero as a bottle pours the beverage first on the bigger screen before migrating to the screen in consumers’ hands and then transforming into a coupon.
Coca-Cola, MasterCard stress need for fact-based mobile marketing
Published: March 18, 2015
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
Published: March 18, 2015
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest
Published: February 17, 2015
Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.
Coca-Cola uncaps lid on loyalty with stronger mobile focus
Published: February 11, 2015
Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.
Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign
Published: February 5, 2015
Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year's Super Bowl game to build momentum for a happiness-themed campaign.
Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte
Published: November 12, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, American Eagle Outfitters, Twitter, New York Times, Deloitte, eBay's StubHub, Mindshare and DigitasHealth. Must-attend event for brands, retailers, agencies and publishers.