Tag: Coca Cola

Total Results: 48

Church's Chicken, Coca-Cola use SMS to connect with urban youth

Published: January 28, 2009

Church's Chicken and Coca-Cola have launched interactive promotional initiatives that target mature, multicultural, urban young-adults with food, video games and mobile technology.

Verizon/Microsoft deal to serve as catalyst for mobile advertising: Analyst

Published: January 9, 2009

Watch out Google and Yahoo because Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to the carrier's subscribers.

2008: A year in review

Published: December 30, 2008

Many people would agree that 2008 marks a change in the way information is consumed. The mobile phone is at the forefront of that change, as it has evolved as the most personal device.

Coca-Cola makes mobile push for Fanta

Published: December 17, 2008

Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.

Coca-Cola runs Christmas mobile branding campaign

Published: December 12, 2008

In an effort that can be emulated in the U.S. by other brands, Coca-Cola Co. is running a new mobile marketing campaign in Germany that incorporates its signature Coca-Cola Christmas song.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.

Coca-Cola to launch Diet Coke mobile portal

Published: September 19, 2008

Soft drinks giant Coca-Cola Great Britain on Monday will debut a new mobile portal designed to appeal to a new generation of Diet Coke drinkers.

Coca-Cola, Chevrolet mobilize print ads for better tracking

Published: July 1, 2008

Coca-Cola Co., GNC and General Motors Corp.'s Chevrolet have made their print ads in Men's Health magazine measurable using mobile.