Tag: Coca-Cola

Total Results: 22

Coca-Cola’s Fanta mixes social and mobile with iPhone app

Published: January 13, 2012

Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

Coca-Cola drives mobile donations via SMS program

Published: November 17, 2011

Coca-Cola Co. is taking its long-term partnership with the World Wildlife Fund mobile in a text-to-donate promotion.

Fanta sponsors Jenga app to drive brand awareness among teenagers

Published: June 28, 2011

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.

Coca-Cola SMS-enabled vending machine changing future of mobile payments

Published: June 17, 2011

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.

Mobile augmented reality apps to reach 1.4B downloads by 2015: study

Published: March 2, 2011

Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015.

Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

Published: January 31, 2011

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

Coca-Cola celebrates holiday season with interactive mobile branding effort

Published: December 21, 2010

The Coca-Cola Co. is working with Google’s AdMob to add a mobile component to the soft-drink giant’s holiday campaign.

Coca-Cola’s mobile lifestyle program returns for second season

Published: September 22, 2009

Diet Coke’s “Style Series” lifestyle program is back for a second season and is being promoted once again via mobile, online and outdoor advertising.

Coke, Best Buy leveraging mobile to yield high customer retention: Study

Published: September 18, 2009

A new study released by Aberdeen Group found companies such as Coca-Cola and Best Buy are successfully integrating mobile marketing into their overall marketing strategy.