Tag: Coca-Cola
Total Results: 6
- Coca-Cola to run Bluetooth campaign at Beijing Olympics
- Published: August 7, 2008
- Coca-Cola's sponsorship of the 2008 Summer Olympics in Beijing will be fronted by Pioco, the first Bluetooth interactive media marketing campaign of its kind.
- Coca-Cola runs mobile campaign for Coke Zero, loyalty program
- Published: August 4, 2008
- Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.
- CBS, Coca-Cola have most reliable short codes: Study
- Published: June 26, 2008
- A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.
- Client education, mobile integration is focus for Mobisix
- Published: March 11, 2008
- The mobile agency that handles work for Coca-Cola Co. and Wachovia will spend a large chunk of this year evangelizing mobile marketing.
- Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker
- Published: February 8, 2008
- NEW YORK – Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.
- A specialist’s take on entertainment and its future
- Published: December 20, 2007
- By Sarah Miller
Entertainment is a huge focus for interactive and mobile companies. But shifts in the delivery and creation of content will affect the media and entertainment industries.
