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Tag: Coca-cola

Total Results: 37

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NCAA March Madness reveals growing role for Snapchat in sports marketing
Published: March 3, 2015
While Twitter typically dominates social media marketing around live sports events, marketers for this year's NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application's standing continues to grow.
Coca-Cola isolates mobile’s value, driving groundbreaking new experiences
Published: January 15, 2015
NEW YORK – A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand’s recent successes in isolating mobile’s value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more.
Coca-Cola’s Tom Daly enters Mobile Hall of Fame
Published: January 13, 2015
Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.
Coca-Cola tugs heartstrings with Hispanics, promoting kindness
Published: December 3, 2014
Coca-Cola is reaching out to mobile-savvy Hispanics with a campaign that leverages classic heartwarming holiday sentiments to promote emotional acts of kindness.
Nivea, Coca-Cola leverage beacons to drive customer engagement in Brazil
Published: December 3, 2014
Brands such as Coca-Cola, Nivea and Dafiti are benefiting from Brazil’s growing smartphone market by leveraging beacons to deliver personally targeted, relevant content to mobile-savvy consumers.
Coca-Cola leverages mobile relationships to support active lifestyle initiative
Published: September 30, 2014
Coca-Cola is leveraging a strong mobile relationship with younger consumers built over time to boost an important company initiative around encouraging healthy lifestyles.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Coca-Cola bottles turn musical when on-pack lyrics are scanned
Published: June 5, 2014
Coca-Cola has a new campaign in China that puts lines from popular songs on bottles of soda, allowing for on-demand access to content and creating a shareable experience via popular social application WeChat.
Coca-Cola exec: Time to scale what is working on mobile
Published: January 16, 2014
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that the coming 12 months will be about scaling up several strategies that were determined to work last year.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
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