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Tag: Coca-cola


Total Results: 32

   Displaying: 1 - 10

Coca-Cola leverages mobile relationships to support active lifestyle initiative
Published: September 30, 2014
Coca-Cola is leveraging a strong mobile relationship with younger consumers built over time to boost an important company initiative around encouraging healthy lifestyles.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Coca-Cola bottles turn musical when on-pack lyrics are scanned
Published: June 5, 2014
Coca-Cola has a new campaign in China that puts lines from popular songs on bottles of soda, allowing for on-demand access to content and creating a shareable experience via popular social application WeChat.
Coca-Cola exec: Time to scale what is working on mobile
Published: January 16, 2014
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that the coming 12 months will be about scaling up several strategies that were determined to work last year.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, Coca-Cola, Office Depot, Lowe's, Zappos, REI
Published: October 23, 2013
Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.
Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion
Published: June 3, 2013
Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

Coca-Cola sinks its claws into mobile for Super Bowl engagement
Published: January 24, 2013
Coca-Cola is betting on mobile as a critical piece of second-screen interaction in its social media-fueled multiscreen marketing for the upcoming Super Bowl XLVII.
Coca-Cola drives brand awareness via mobile gaming initiative
Published: June 29, 2012
Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level.
Sprite taps SMS, mobile Web to connect with sports fans
Published: March 5, 2012
Coca-Cola’s Sprite is using a slew of digital tools to connect with sports fans during the upcoming 2013 NBA All-Star game, including SMS and a mobile site.