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Tag: Coca-cola

Total Results: 43

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Higher mobile budgets correlate to higher revenue, says Coca-Cola exec
Published: September 29, 2015
NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 said that mobile video outperformed television in a recent campaign for the Chinese New Year, and was twice as effective in fueling sales, proving its potency for food and beverage marketers.
Top 10 mobile advertising campaigns of Q2
Published: July 1, 2015
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Coca-Cola exec underscores importance of partnerships for innovation
Published: June 12, 2015
NEW YORK – A Coca-Cola executive at the Global Mobile Internet Conference New York 2015 detailed how its development and marketing of its fitness wearable was made possible through multiple partnerships.
Coca-Cola offers customized congratulatory drink to grads on Snapchat
Published: May 20, 2015
Coca-Cola is among several big brands targeting interest-based groups on Snapchat through customized ads appearing in user-generated Our Stories around topics such as graduation, popular vacation spots or big events.
Coca-Cola connects with moms on mobile via fitness-tracking push
Published: April 23, 2015
Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging families in three Southern states to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.
Thinking mobile keeps innovation bubbling at Coca-Cola
Published: April 1, 2015
Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.
NCAA March Madness reveals growing role for Snapchat in sports marketing
Published: March 3, 2015
While Twitter typically dominates social media marketing around live sports events, marketers for this year's NCAA March Madness tournament are playing closer attention to Snapchat, as the mobile messaging application's standing continues to grow.
Coca-Cola isolates mobile’s value, driving groundbreaking new experiences
Published: January 15, 2015
NEW YORK – A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand’s recent successes in isolating mobile’s value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more.
Coca-Cola’s Tom Daly enters Mobile Hall of Fame
Published: January 13, 2015
Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.
Coca-Cola tugs heartstrings with Hispanics, promoting kindness
Published: December 3, 2014
Coca-Cola is reaching out to mobile-savvy Hispanics with a campaign that leverages classic heartwarming holiday sentiments to promote emotional acts of kindness.
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