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Tag: CocaCola

Total Results: 11

   Displaying: 1 - 10

Coca-Cola exec: YouTube stars are the new Hollywood celebrities
Published: June 11, 2015
NEW YORK – An executive from Coca-Cola at the 2015 Integrated Marketing Week detailed how the brand uses YouTube and its stars as a jumping-off point to experiment with marketing innovation and connect with millennials.
Coca-Cola places mobile at core of digital summer marketing
Published: May 16, 2013
Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.
Coca-Cola powers up American Idol sponsorship with mobile, social
Published: March 28, 2013
Coca-Cola is leveraging mobile and social in a campaign that appeals to tech-savvy fans of Fox's American Idol to create a song for musician Carly Rae Jepsen.
Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Published: December 24, 2012
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
Coca-Cola marries mobile, social for new check-in initiative
Published: July 12, 2012
Coca-Cola is continuing to sync its mobile and social media initiatives with a foursquare partnership that encourages users to check-in at their favorite parks for a chance at winning a grant.
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Published: March 7, 2011
Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.
Dodge targets USA Today iPad audience with mobile display ads
Published: January 26, 2011
Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.
Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
Published: November 29, 2010
Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Coca-Cola street teams drive 140,000-plus mobile bar code scans
Published: November 10, 2010
Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.
Coca-Cola drives product awareness with cross-platform ad buy on CBS
Published: November 3, 2010
Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.
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