Tag: Coke

Total Results: 30

Sports Illustrated stirs up friendly competition via Coke-sponsored app

Published: September 16, 2011

Time Inc.’s Sports Illustrated is revving up sports rivalries with a Coke Zero-sponsored application for the iPad, iPhone and Android platforms that targets passionate football fans.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Coca-Cola street teams drive 140,000-plus mobile bar code scans

Published: November 10, 2010

Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

Coca-Cola Olympic Winter Games campaign features mobile

Published: February 2, 2010

The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the U.S. designed to engage on-the-go fans.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.