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Tag: Coke Zero

Total Results: 12

   Displaying: 1 - 10

Coke Zero flows from TV to mobile in innovative trial campaign
Published: April 3, 2015
Coca-Cola’s latest campaign enables mobile users to interact with television ads for Coke Zero as a bottle pours the beverage first on the bigger screen before migrating to the screen in consumers’ hands and then transforming into a coupon.
Coca-Cola ramps up mobile for Share a Coke personalization campaign
Published: June 4, 2014
Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign.
Coca-Cola activates CIAA sponsorship via mobile concierge app
Published: February 27, 2013
Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Sports Illustrated stirs up friendly competition via Coke-sponsored app
Published: September 16, 2011
Time Inc.’s Sports Illustrated is revving up sports rivalries with a Coke Zero-sponsored application for the iPad, iPhone and Android platforms that targets passionate football fans.
Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
Published: November 29, 2010
Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Coca-Cola street teams drive 140,000-plus mobile bar code scans
Published: November 10, 2010
Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.
Coca-Cola drives product awareness with cross-platform ad buy on CBS
Published: November 3, 2010
Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.
Coca-Cola mobile video advertising outperforms online counterpart
Published: January 21, 2010
In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.
Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study
Published: September 14, 2009
Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.
Coca-Cola takes unique approach to mobile marketing
Published: May 21, 2009
The Coca-Cola Co.'s Coke Zero brand used a unique form of mobile marketing to reinforce its position as a leading low-calorie soft drink.
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