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Tag: Columns

Total Results: 4

Inviting opinion pieces on mobile marketing: Published: May 4, 2012; Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
Understanding mobile downloads: Tracking conversions and solving the download lag: Published: April 26, 2012; By Michael Dewhirst
Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.
Problems with cookie tracking on Apple iOS: Published: March 20, 2012; By Peter Hamilton
An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.
Top 15 industry-expert columns of 2009: Published: December 31, 2009; Here are the top 15 columns of 2009 that Mobile Marketer published on mobile advertising, marketing, media and commerce.