Tag: Consumer packaged goods
Total Results: 3
- Procter & Gamble targets on-the-go women with beauty app
- Published: June 16, 2011
- Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.
- Do CPGs need to up the ante and invest more in mobile?
- Published: May 6, 2011
- While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.
- Mobile ad campaigns 5 times more effective than online: InsightExpress study
- Published: February 5, 2010
- Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
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