Tag: ContactPoint
Total Results: 4
- 4 myths of mobile metrics
- Published: January 10, 2013
- By Jason Wells
Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.
- What’s the goal of mobile marketing?
- Published: June 13, 2012
- By
Jason WellsThe problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.
- 10 key mobile pay-per-click fundamentals
- Published: April 23, 2012
- By Jason Wells
Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.
- 6 steps to mobile landing page optimization
- Published: April 19, 2012
- By Jason Wells
The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
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