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Tag: Contagious Magazine

Total Results: 2

Keep a balanced investment between apps and mobile Web: Microsoft Advertising: Published: April 20, 2011; A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.
Marketers must develop multiple identities in digital age: ad:tech keynote: Published: November 6, 2008; NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.