Tag: Content

Total Results: 207

Why native apps have an edge over mobile Web

Published: June 8, 2011

By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

TV Guide exec speaks to mobile monetization strategy

Published: April 20, 2011

With many publishers only now beginning to move their content to mobile, monetizing on the medium is challenging, according to TV Guide Digital, which was dabbling in the space even before the iPhone was launched.

Fox, Netflix expand multichannel digital content distribution deal

Published: April 5, 2011

Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices.

Why apps will reign in the era of content

Published: April 3, 2011

By Michael Colombo

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Sesame Street rolls out ebook store on iPad to monetize content

Published: March 30, 2011

Sesame Workshop has rolled out an ebook store in the form of an iPad app, providing access to more than 150 titles to users of the tablet device.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Mobile paid content is coming – can we stop it?

Published: March 25, 2011

By Elizabeth Joy Zalman

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Holland America incorporates Microsoft Tags to encourage social sharing

Published: March 22, 2011

Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.