Tag: Content

Total Results: 207

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

CNN debuts app for Android Honeycomb tablets

Published: February 28, 2011

CNN has launched a free, ad-supported application for Google’s Android Honeycomb tablet platform to further extend its digital reach.

Will US government crack down on Apple for antitrust violations?

Published: February 22, 2011

With the Justice Department and Federal Trade Commission scrutinizing Apple’s new subscription service and Google announcing one much more favorable to publishers and content providers, Apple may have gone too far this time.

Will Google’s free publisher subscription service trample Apple’s paid version?

Published: February 17, 2011

Just on the heels of Apple’s introduction of its App Store subscription service, Google has rolled out a similar offering with one glaring difference – it is free.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Arkansas Democrat-Gazette releases ad-supported newspaper iPad app

Published: February 2, 2011

The Arkansas Democrat-Gazette is providing subscribers a digital replica of its printed edition combined with breaking news from the newspaper’s Web site via an application for Apple’s iPad.

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.