Tag: Content

Total Results: 207

Hertz, Marriott collaborate on series of travel services apps

Published: January 20, 2011

Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.

Examiner.com partners with Foursquare for local mobile content distribution

Published: January 20, 2011

Location-based mobile social network Foursquare is displaying locally targeted tips from Examiner.com on its Web site and its mobile applications.

Suzuki focuses on speedy Web experience in HTML5 site design

Published: January 10, 2011

American Suzuki Motor Corp. rolled out an HTML5-based mobile site to service car buyers while on the go.

PepsiCo exec reveals top mobile, social trends for 2011

Published: December 22, 2010

A PepsiCo Inc. executive expects the intersection of mobile and social to play an even bigger role in 2011 than it did in 2010.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Martha Stewart Living opts for paid monetization model for new baking app

Published: December 21, 2010

Martha Stewart Living Omnimedia Inc. has rolled out an iPhone application dubbed “Martha Stewart Makes Cookies" to provide home-bakers with recipes and how-to tools for baking.

Mobile app revenue to grow 60pc annually through 2014: IDC

Published: December 17, 2010

The market for mobile applications will continue to accelerate as the number of downloads is expected to increase from 10.9 billion worldwide in 2010 to 76.9 billion in 2014, per IDC.

GEICO expands branded mobile content offerings to increase customer touchpoints

Published: December 14, 2010

Auto insurer GEICO provides coverage to more than 10 million people in the United States, and now it is using a commerce-enabled application for Windows Phone 7 to connect with them.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Smartphones now used by 1 in 4 US mobile subscribers: comScore

Published: December 6, 2010

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.