Tag: Content

Total Results: 207

AARP enters mobile content arena with four apps to engage members

Published: October 15, 2010

AARP has entered the mobile content space with the debut of four new smartphone applications.

Hearst Television expands mobile local content initiatives

Published: October 13, 2010

Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

Verizon’s tiered data plan pricing has marketers concerned

Published: September 28, 2010

While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.

GEICO branded mobile content achieves 350K downloads in 60 days

Published: September 17, 2010

Berkshire Hathaway’s auto insurance giant GEICO claims impressive results following the first two months of a new branded mobile content campaign.

Accepting nominations for Mobile Publisher of the Year 2010

Published: August 31, 2010

Mobile Marketer is accepting nominations for Mobile Publisher of the Year 2010. The candidates must show all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

Mobile gaming market to reach $850M this year: eMarketer

Published: August 18, 2010

Revenues from mobile gaming will reach nearly $850 million this year, with the vast majority coming from paid downloads, according to a new report from eMarketer.

T-Mobile $600K settlement with Florida AG affects all mobile content marketing

Published: July 22, 2010

Florida Attorney General Bill McCollum has reached an agreement with T-Mobile concerning unauthorized billing for third-party charges on consumers’ mobile phone bills.

CNNMoney taps Gowalla for content distribution

Published: July 14, 2010

Time Warner Inc.’s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine’s annual “100 Best Places to Live in America” list.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

Yahoo acquisition proves custom mobile content is king: Examiner.com exec

Published: May 24, 2010

Yahoo’s planned acquisition of Associated Content is a move that validates the importance of providing locally relevant mobile content for consumers and advertisers.