Tag: Content

Total Results: 207

How magazines can monetize mobile

Published: March 29, 2010

Unless consumers treat the mobile reading experience as unique – and not just as an adjunct of the print or online – publishers will have a tough go of monetizing the mobile medium.

Ground rules for mobile marketing to kids

Published: March 8, 2010

By Shira Simmonds

In my role as a marketer, the thought of sending mobile content to kids puts dollar signs in my eyes, but as a mother, it conflicts with every protective instinct I have.

Bacardi goes for branding with cocktail recipe app

Published: February 17, 2010

Bacardi Global Brands has launched an iPhone application in an effort to extend its online cocktail recipe services to the mobile platform to reach on-the-go consumers.

Urban Airship gets $1.1M for mobile content delivery

Published: February 17, 2010

Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.

Mobile Distillery reveals major organization overhaul, future growth plans

Published: February 16, 2010

After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.

Wonder Bread takes a bite out of mobile

Published: February 10, 2010

Wonder Bread, one of the most iconic bread brands in America, has gone mobile with the Sandwich Wonder-izer, a new iPhone application.

TD Ameritrade launches mobile app for annual conference

Published: February 5, 2010

TD Ameritrade Holding Corp. has partnered with Pyxis Mobile to develop an application for attendees of its 2010 National Conference at the Rosen Shingle Creek Resort in Orlando, FL.

Nokia, Pearson partner for mobile education program

Published: February 3, 2010

Nokia and Pearson have formed a joint venture, Beijing Mobiledu Technologies, to help grow Nokia’s mobile device-delivered education service in China.

Zagat expands app features, adds iPad capability

Published: February 2, 2010

In an effort to improve consumer interaction and increase usage, Zagat Survey has updated its iPhone application, Zagat To Go, to include offline sync and augmented reality.

Will Apple’s iPad tablet be a game-changer for mobile marketing?

Published: January 27, 2010

If Apple is able to replicate the success it has had with the iPhone, then its iPad tablet computer will have a huge impact on mobile advertising, branded applications and content distribution.