Tag: Continental Airlines

Total Results: 9

QR Codes: The good, the bad and the unscannable

Published: December 19, 2011

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

Mobile driving evolution of airline business

Published: April 16, 2010

Many airlines are going mobile to accommodate the growing trend of tech-savvy consumers and are expanding their mobile marketing strategy to retain customer loyalty.

Continental Airlines expands mobile boarding pass program

Published: February 26, 2010

Continental Airlines claims it is the first carrier to offer mobile boarding passes on nonstop flights from Britain to the United States.

Mobile advertising case study: Continental Airlines

Published: December 8, 2009

Learn how Continental Airlines increased brand awareness, mobile site awareness and purchase intent through targeted mobile advertising.

Continental Airlines expands mobile boarding pass service

Published: December 2, 2009

Continental Airlines has expanded its mobile boarding pass service to Frankfurt Airport, becoming the first U.S. carrier to offer paperless boarding passes outside of the United States.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

Continental, TSA expand mobile ticketing to San Diego International Airport

Published: August 14, 2009

The Transportation Security Administration and Continental Airlines have expanded their Mobile Boarding Pass pilot program to San Diego International Airport.

Brightkite, Mobiluck, mig33 monetize social networks via SMS

Published: May 13, 2009

Even during tough economic times, the mobile social networking phenomenon is generating revenue through advertising.

Sears, Fandango add mobile to marketing mix

Published: June 11, 2008

NEW YORK -- Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.