Tag: Coors

Total Results: 23

Coors Light makes major play at Hispanic market with multi-pronged mobile campaign

Published: April 18, 2012

MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.

Miller Lite tackles mobile streaming via Telemundo partnership

Published: March 22, 2012

MillerCoors-owned Miller Lite is letting users watch their favorite soccer matches on their handsets as part of a bigger partnership with Mexican soccer team Club Deportivo Guadalajara.

MillerCoors uses QR codes in bars to promote safe driving during the holidays

Published: December 23, 2011

MillerCoors is partnering with restaurants and bars in Seattle to promote safe driving during the holidays with QR codes enabling patrons to quickly and easily call a taxi.

Rue La La exec: Use mobile experiences to build brand

Published: November 11, 2011

NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.

Subway sponsors ING New York City Marathon app with location-based deals

Published: October 25, 2011

Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.

MillerCoors-owned Colorado Native starts dialogue with drinkers via bar codes

Published: October 4, 2011

BOSTON – Miller Coors’ Colorado Native placed mobile bar codes on its packaging to build a dialogue with consumers.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

MillerCoors aims to ramp up mobile marketing efforts to engage consumer base

Published: November 17, 2010

MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.

Coors Light runs multifaceted campaign within iPad app

Published: April 12, 2010

MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.

MillerCoors debuts new beer with on-package mobile program

Published: April 7, 2010

MillerCoors subsidiary AC Golden Brewing Co. has introduced its new Colorado Native Lager that is supported by a media campaign including an on-package mobile marketing program.