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Tag: Coors Light


Total Results: 19

   Displaying: 1 - 10

Coors Light invests further in mobile messaging via photo-sharing sweepstakes
Published: August 22, 2013
MillerCoors' Coors Light continues to throw its marketing muscle into mobile messaging with a new campaign that encourages consumers to upload pictures of themselves and friends partying for a chance to win prizes.
Coors Light segments NASCAR fans through app sponsorship
Published: April 4, 2013
MillerCoors-owned Coors Light has inked a year-long deal with Turner Broadcasting, which includes a sponsorship of the new NASCAR Mobile 2013 applications.
Coors Light rides on SMS for sweepstakes engagement
Published: February 26, 2013
Coors Light has teamed up with sporting goods brand K2 Sports on a campaign that aims to get consumers excited about a new line of skis and snowboards via SMS.
Coors Light makes Super Bowl XLVII social with mobile ad campaign
Published: January 30, 2013
MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.


Coors Light propels foot traffic via location-based mobile ads
Published: January 9, 2013
MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives consumers to local bars and restaurants to watch their favorite sports games.
Coors Light hones in on mobile to drive summer music promotion
Published: June 7, 2012
MillerCoors' Coors Light is using mobile Web and advertising to engage consumers in this summer’s “Search for the Coldest” campaign that is scouting out the best MC in the country.
Coors Light makes major play at Hispanic market with multi-pronged mobile campaign
Published: April 18, 2012
MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.
Subway sponsors ING New York City Marathon app with location-based deals
Published: October 25, 2011
Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.
Coors Light activates Super Bowl campaign with mobile call-to-action
Published: January 5, 2011
Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.
MillerCoors aims to ramp up mobile marketing efforts to engage consumer base
Published: November 17, 2010
MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.
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