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Tag: Corona

Total Results: 8

Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora
Published: July 28, 2015
Land Rover North America was one of the first brands to leverage streaming service Pandoraís Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Corona peps up mobile banner ad with inline video
Published: October 25, 2013
With mobile users increasingly engaging with their devices to watch sports video, Corona recently launched a new football-themed campaign using a unique new ad unit that expands from a standard banner ad to play video inline.

Corona anchors summer campaign with mobile photo-sharing campaign
Published: June 3, 2013
Corona is focusing on photo-sharing through mobile Web and MMS this summer with a campaign that gives fans a chance to be featured in the beer brandís upcoming marketing initiatives.
Corona increases brand awareness, beer sales via mobile sponsorship
Published: June 10, 2011
Corona is the launch sponsor of Thrillistís iPad application and is engaging affluent male consumers with the brand, as well as offering a beach getaway just by interacting with the content.
Corona taps SMS campaign to increase beer sales
Published: May 31, 2011
Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.
Fourth quarter will be watershed moment for mobile advertising: Greystripe
Published: October 25, 2010
Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.
Corona mobile ads lift purchase intent 49pc: comScore
Published: September 27, 2010
Mexican brewer Corona ran a mobile advertising campaign that resulted in a 49 percent lift in purchase intent and a 13 percent increase in brand awareness, according to comScore.
Kenny Chesney runs text-to-win sweepstakes, mobile fan club
Published: April 30, 2009
Kenny Chesney is letting fans text in for their chance to win seat upgrades and "Sand Bar Passes" at the show and join the country music star's mobile fan club to get SMS updates and content.
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