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Tag: Covario


Total Results: 4

Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
Target offers time-sensitive deals via mobile promotion
Published: August 12, 2011
Target is offering discounts on must-have back-to-college products via a new promotion that rewards the first 1,000 consumers who “Like” the deal.
Intel finds mobile CPC is 40pc more cost effective than online search
Published: August 4, 2010
Intel tapped mobile search to support its “Meet the Processors” brand campaign that drove consumers to the technology giant's mobile Web site.
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